Internal documentation post. This internal post is about, how I created feature announcement posts in the past. So that you can do it in the future without me.
Open / Log into Intercom Dashboard
Navigate to “Outbound” in the navigation bar
Click on New message
Select Post
Define title (only for Intercom internally)
Content section
Select at Format Large
Select at Reply type Reaction or Text
Select as Sent as Show full message
Define content to your liking, until today I designed them like:
Heading “feature x is here!” and center it
GIF showing feature
Introduction sentence
Bullet list of added value to the user (most important part). How does it make the daily life of the user easier/ better?
Button (CTA) to Helpdesk articles and center it
Rules section
Select at Audience "Fixed (only people who match rules right now)"
Frequency and scheduling section
leave it as it is (Immediately is selected)
Goal section
this is optional, I created Goals in the past but didn't see the benefit and stopped using them. You can leave the section as it is.
Click on Send now button in the upper right corner